REBL



Rebel Supply Co. Logo

About Us

Crafted for the Culture. Built on Quality.

At our core, we’re more than a rolling paper company—we’re part of a global community driven by self-expression, craft, and authenticity. As the proud owners of the PUF and ROL brands, we create products that serve smokers who value quality, consistency, and style.

From ultra-thin rice papers to slow-burning hemp cones, our offerings are designed with precision, using responsibly sourced materials and thoughtful engineering. Whether you’re rolling with PUF's smooth signature papers or packing a perfect cone with ROL, our mission is simple: elevate your ritual.

Founded by industry veterans with a passion for the culture, we’ve built our reputation through innovation, transparency, and respect for the people who use our products. We don't cut corners—only clean burns.



Our Values


  • Quality First: Every sheet, tip, and cone is tested for performance.
  • Customer Focus: We listen, we improve, and we keep it real.
  • Sustainability: Low-impact materials. High-impact satisfaction.
  • Creativity: We’re fueled by design, individuality, and modern smoker needs.


Join the thousands who roll with us.

Welcome to the next generation of smoking essentials.